HP Social Content
Here's a small portion of the always-on content I helped create for HP's global social media channels. We continually set metric records for the brand with every post. Each cycle of weekly content was concepted, pitched, and executed within the span of a few days by our scrappy team.
"Hack the UI"
To break through the noise of one's Instagram feed for a new printer announcement, we created a post that breaks the Instagram UI.
The Pavilion x360 laptop has a screen that can flip all the way around. To play off HP's 360-degrees of entertainment messaging, we created this Muybridge-style cinemagraph.
This new printer is also one of the smallest HP has ever made. To communicate it's tiny form factor, we used "finger frames".
"HP Transports You"
This ongoing series touts the value of a laptop with immersive entertainment features. We played off relevant and timely subjects like the Game of Thrones season finale and the 2016 Rio Olympics.
Yeah, we all do it. NO REGRETS. To tout the binge-worthiness of this laptop, this ongoing series shows fun vignettes of binge watching situations like snacking on the world's largest tub of popcorn.