HP: Social Content

Here's a small portion of the always-on content I helped create for HP's global social media channels. We continually set metric records for the brand with every post. Each cycle of weekly content was concepted, pitched, and executed within the span of a few days by our scrappy team.

Agency: Design Kitchen
Role: Copywriter


"Hack the UI"

To break through the noise of one's Instagram feed for a new printer, we created a post that breaks the Instagram UI.


"Muybridge Cinemagraph"

The Pavilion x360 laptop has a screen that can flip all the way around. So we did this.


"Finger Frames"

This new printer is one of the smallest HP has ever made. So yeah, this happened.


"HP Transports You"

This ongoing series touts the value of a laptop with immersive entertainment features. We played off relevant and timely subjects like the Game of Thrones season finale and the 2016 Rio Olympics.

"Binge Watching"

Yeah, we all do it. NO REGRETS. To tout the binge-worthiness of this laptop, this ongoing series shows fun vignettes of binge watching situations like snacking on the world's largest tub of popcorn.

The HP Spectre Laptop - forever your entertainment masterpiece. #ReinventObsession

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Kick up your style 💯 #PerfectPurple / HP Pavilion x360 #HPx360

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Elegance, bathed in copper 🙌 / HP Spectre x360 #HPx360

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Hey @mmschocolate great things come in blue #Twinsies 😎 #HPStream

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Too hot to handle #🌶 #🔥 / HP Pavilion x2 #HPx2

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Spread the 💚 🍀 💚 this #StPaddysDay / HP Pavilion x360 #HPx360

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