Kelley Blue Book
The Trusted Resource
KBB wanted people to know they're the trusted resource for new car shopping info. And they came to us to showcase their their new website. They wanted something that had never been done before. So we brought KBB.com to life in the real world with 3D Projection Mapping. It's one of the first TV spots to use real Projection Mapping and it's the first spot for KBB in the brand's 86-year history.
This is a quick behind-the-scenes, followed the by TV :30
CD: Jason Jakubiak, Michael Leslie
CW: Mike Haftel
AD: Edi Inderbitzin