Xbox One X: Twitter Mood Engine

How do you tap into the emotion gamers feel when getting an Xbox One X? Gamify emoji 😜🎮. To build hype for The World’s Most Powerful Console, we created over 1,500 custom pieces of video, GIF, and images in this real-time response activation. We served ‘em up to Twitter users based on emoji they tweeted to Xbox along with #FeelTrueEmojiPower. Content ranged from a donut shaped controller, to Thor himself wielding his mighty controller hammer.

Agency: 215 McCann
Role: Copywriter
Press: Clio: Silver; Webby: Honoree; Ads of the World