The Microsoft Cloud
Microsoft Cloud rebrand + launch. This complete 360 campaign included work for the new website, content, motion graphic videos, digital, print, broadcast/video, and additional collateral that appeared all over the world. This resulted in one of the biggest enterprise campaigns Microsoft has ever done ever in the history of ever.
We then used specific product information to drive a visual story found on the Microsoft Cloud website. Creating metaphors for subject matter that is inherently un-visual is a tough process—finding new and innovative ways to represent this stuff so that it's full of energy and life. We had a chance to flex these muscles with the folks at Gentleman Scholar, who did the animation and production work. They played with the new design language from the Microsoft Cloud service and created a campaign that defines different services within the Cloud family. All the while maintaining a fun, dynamic energy within every spot.