Rainbow Six: Siege
This latest installment of the iconic FPS game lets players focus on tactics and cunning (and a healthy dose of destruction) to reign supreme. I helped Ubisoft develop the creative strategy for the game’s launch, taking the campaign from generic in-game footage to the suspenseful and cinematic spot you see here. In it, we challenge players to Siege the Day. And siege they did. The game has since racked up more than 45 million registered players across platforms.
Client: Ubisoft (in-house)
Role: Creative Strategy @ Ubisoft